Painted Rock’s branding. The logo is understated, elegant, and sophisticated. I like it quite a bit. But even if it doesn’t “wow” you, I bet you would recognize it.
And along comes a new winery…..with a seemingly unlimited budget for building a spectacular, state-of-the-art new facility in Oliver. Years in the planning and building.
And, instead of finding their own branding, they use the same California-based design company. This design company makes this new company sign a waiver stating that if Painted Rock sues them, the design company is held harmless. This is the new winery’s logo and bottle (name of winery blacked out).
This new company knows, probably, that lawsuits are expensive, and they also probably have enough money backing them to drag it out in court for many years, making it even more costly for Painted Rock to protect their brand.
Just to be clear, nobody at Painted Rock asked me to make this post.
I’ll let you draw your own conclusions. But as long as they use this as their branding, I will not be visiting this winery, will not be reviewing their wines. They are dead to me.
This is appalling.
Next up: Back to the Okanagan trip report, as we start our next day at Little Engine!